Week 17 - Pitch Deck and Consultation

Our team, The Gamechangers, acknowledges that not consulting with our instructor was a significant oversight on our part, and we deeply regret this mistake. Despite having a well-prepared presentation and a 1-minute demo, we failed to approach our instructor for a consultation session. One possible reason for this oversight was the indecision within our team regarding who would pitch our startup idea, as the consultation typically includes a 5-minute pitch. Personally, I felt reluctant to take on this responsibility, considering that I already single-handedly made our final pitch deck, including designing the presentation and developing the prototype and demo. Moreover, I had already pitched during the midterm pitch deck. I don't mean to sound boastful, but should I at least deserve to take a break? No matter what my excuse is, it doesn't change the fact that we didn't consult our pitch deck to our instructor.

The following pictures are contents of our pitch deck:

Travel time is a significant concern for commuters in rural areas, as it often leads to delays and inconveniences. Additionally, the discomfort experienced in full-capacity public vehicles adds to their apprehension. While booking rides may seem like a solution, it often comes with increased travel costs, adding an additional burden for these commuters.

Our product presents an innovative solution in the form of a mobile application that addresses the concerns of rural area commuters. With our application, users can conveniently book rides and even negotiate fares, thereby saving valuable traveling time and reducing the overall cost of their journeys. Additionally, our focus extends beyond mere convenience to prioritize the comfort of commuters, ensuring a pleasant and enjoyable travel experience.

Our product simplifies the commuting experience through a streamlined 4-step process. With our intuitive interface, users can seamlessly navigate through the stages of booking a ride, negotiating the fare, tracking the rider, and completing the ride. This user-centric approach ensures a hassle-free and efficient journey from start to finish.

In 2022, approximately 10.83 million filipino commuters use public transit on a daily basis. And in the same year, Misamis Oriental has 946.2 thousand inhabitants. With that information, we were able to compute the number of commuters in Misamis Oriental as a whole, which will be around 91 thousand. This provided us a market share of 13.6 thousand, or 15% of the available market.

Out of the 40 interviewed commuters, 29 individuals expressed their agreement and willingness to pay a fare ranging from ₱100 to ₱200 per ride. However, 11 individuals expressed their disagreement, citing concerns about the affordability of the proposed fare range.

We charge 20% commission on every transaction as our revenue. So, it means that we take ₱10 for each successful ride. Based on the Market Share, we expecting to have a revenue of ₱136,000 at the end of the year.

Our product and service is said to be Affordable. It offers Online Transaction, Ride Tracking, and Service Rating. The features that make our product and service stand out more from our competitors are Transportation Choice, Supports Remote Areas, and Allows Fare Offer and Negotiation.

Allow me to introduce my team, The Gamechangers, who is behind Hatud. Firstly, the project founder who came up with this brilliant idea, Mr. Mencer Ian Abarabar. Next, the brand designer, Ms. Racel Antivola. Yours truly, the UI/UX Designer, Mark Andrie Llones. And lastly, the project manager, Ms. Ritzi April Lontoc.

To reach 13,600 transactions on Hatud, we need financing for a year. We would like to take the opportunity for ₱50,000 as initial investment.

To summarize our startup idea, I'll end it with our slogan: Your choice, your price, Hatud makes it nice.

The 1-min demo of our product: